Hints on "Good Things" to come... Nov-Us is all about simplicity, back to nature, back to our roots, therefore it comes naturally to pick ingredients such as Dead Sea Salt for our products.Why? The composition of the Dead Sea Salts is unique, whereas in ordinary sea water sodium chloride, (common salt) is the major constituent, (about 80%), Dead Sea Salt only contains a small portion of this salt, the balance is made up by magnesium, potassium, calcium chlorides, and bromides. It is believed through time that the presence of these salts makes Dead Sea Salt special.